Tuesday, December 1, 2009

Business Planning


As I’ve learned this semester, business plan development is a full-time job. A wonderful MBA team and I are working with a startup company called DCN – Digital College Network – for our Entrepreneurship class in business planning. The process has been a grueling one. In working with entrepreneurs, my team and I have developed a strong feeling of ownership in DCN as a company and in the planning process. And seeing as these are real, not fictitious businesses that we work with at Terry, as students we are entrusted with much. My team and I took that commitment very seriously.

The work we did for DCN wasn’t just for a grade. Much of it was used when presenting to potential investors. The founders of DCN, who are seasoned entrepreneurs themselves, sat down in numerous lengthy meetings hashing out details, listening to our ideas and answering questions. I must say that it’s a pretty powerful experience to go beyond the textbooks and case studies and work with real people and real companies. As an additional perk, my team and I won second place at a business plan pitch competition against Georgia Tech. I have to give a shout-out to our team captain Stephen Rosenberg, who led us to that victory. Shown here proving that the best secret to good leadership is finding people who work harder than you do… Read more!